PROBLEMS
Counterfeiting is a well-organized system, which is difficult to mitigate if not stopped in an early stage. It is therefore critical for companies to take proactive steps to maintain revenue, the credibility and the goodwill of their brand.
It is crucial to engage customers in product verification, as the counterfeit organizations are applying more sophisticated methods of production and sales. Counterfeiters take advantage of the reputation of well-known products and brands that invested years into consistently producing high-quality medications to earn customer’s trust.
Counterfeit drugs often contain inactive or incorrect ingredients and in extreme cases even lethal substances. Hazardous components such as rat poison, boric acid, antifreeze or benzopyrenes lead to kidney failure, cancer or developmental defects. Household items such as floor wax, road paint or paint thinner can cause vomiting, respiratory difficulty and even nervous system disruption.
THREATS
ABOUT THE CONSUMER APP
»Allows consumers to verify products and report suspicious ones
»Store extended merchandising data about the products that did not fit on the packaging
»Tool for mobile marketing campaigns
»System is capable of generating millions of unique QR codes in batches, linked to specific products
»Cloud server/database with stored product and code data
»Client access to the web interface to add and edit data
»Data collection and sales statistics or analytics
QR CODE ON THE PRODUCT
PRODUCT DETAILS
Product details may contain different types of rich media: text, photo, audio or video
OTHER FEATURES
Promotions, loyalty system and new product notifications are all part of the app
FACTS
Estimate of annual earnings from drug counterfeiting
deaths caused annually by counterfeit pharmaceuticals
of pharmaceuticals sold in developing countries are countefeit
of pharmaceuticals sold online are counterfeit