PROBLEMS

Counterfeiting is a well-organized system, which is difficult to mitigate if not stopped in an early stage. It is therefore critical for companies to take proactive steps to maintain revenue, the credibility and the goodwill of their brand.

It is crucial to engage customers in product verification, as the counterfeit organizations are applying more sophisticated methods of production and sales. Counterfeiters take advantage of the reputation of well-known products and brands that invested years into consistently producing high-quality medications to earn customer’s trust.

Counterfeit drugs often contain inactive or incorrect ingredients and in extreme cases even lethal substances. Hazardous components such as rat poison, boric acid, antifreeze or benzopyrenes lead to kidney failure, cancer or developmental defects. Household items such as floor wax, road paint or paint thinner can cause vomiting, respiratory difficulty and even nervous system disruption.

THREATS

LOSS OF SALES REVENUE AND PROFIT MARGIN
OVER PRODUCTION COSTS
BRAND AND PRODUCT REPUTATION DAMAGE
PRODUCT LIABILITY CLAIMS
FATAL CONSEQUENCES

ABOUT THE CONSUMER APP

»Allows consumers to verify products and report suspicious ones
»Store extended merchandising data about the products that did not fit on the packaging
»Tool for mobile marketing campaigns
»System is capable of generating millions of unique QR codes in batches, linked to specific products
»Cloud server/database with stored product and code data
»Client access to the web interface to add and edit data
»Data collection and sales statistics or analytics

QR CODE ON THE PRODUCT

You can scan the unique QR code on the product either with our app or any other QR code reader

PRODUCT DETAILS

Product details may contain different types of rich media: text, photo, audio or video

OTHER FEATURES

Promotions, loyalty system and new product notifications are all part of the app

FACTS

$bil.

Estimate of annual earnings from drug counterfeiting

million

deaths caused annually by counterfeit pharmaceuticals

%

of pharmaceuticals sold in developing countries are countefeit

%

of pharmaceuticals sold online are counterfeit